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",["$","a","a-0",{"href":"https://chat.openai.com/","target":"_blank","rel":"noopener","children":"ChatGPT"}]," débarque. Les médias s'enflamment : \"Google est mort\", \"La recherche est révolutionnée\", \"Plus besoin de scroller 10 liens pour trouver sa réponse\"."]}],"\n",["$","p","p-1",{"children":"Deux ans plus tard, vous faites quoi pour trouver une info ? Vous googlez. Comme avant."}],"\n",["$","p","p-2",{"children":"Alors quoi, ChatGPT n'a rien changé ? Ou bien la réalité est plus nuancée que les gros titres ? Spoiler : c'est évidemment plus nuancé."}],"\n",["$","h2","h2-0",{"children":"La promesse : une réponse au lieu de 10 liens"}],"\n",["$","p","p-3",{"children":"L'argument ChatGPT était séduisant. 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15:["$","p","p-8",{"children":[["$","strong","strong-0",{"children":"Exemple type"}]," : \"Quelles sont les différences entre une SARL et une SAS en France ?\""]}]
16:["$","p","p-9",{"children":[["$","strong","strong-0",{"children":"Avec Google"}]," :"]}]
17:["$","ul","ul-0",{"children":["\n",["$","li","li-0",{"children":"Vous tombez sur 5 articles de cabinets d'avocats"}],"\n",["$","li","li-1",{"children":"Chacun explique différemment"}],"\n",["$","li","li-2",{"children":"Certains datent de 2018"}],"\n",["$","li","li-3",{"children":"Vous devez lire 3 articles pour avoir une vue complète"}],"\n",["$","li","li-4",{"children":"Temps : 15-20 minutes"}],"\n"]}]
18:["$","p","p-10",{"children":[["$","strong","strong-0",{"children":"Avec ChatGPT"}]," :"]}]
19:["$","ul","ul-1",{"children":["\n",["$","li","li-0",{"children":"Réponse structurée en 2 minutes"}],"\n",["$","li","li-1",{"children":"Tableau comparatif clair"}],"\n",["$","li","li-2",{"children":"Explications accessibles"}],"\n",["$","li","li-3",{"children":"Temps : 2 minutes"}],"\n"]}]
1a:["$","p","p-11",{"children":"Pour ce type de question synthétique, ChatGPT gagne haut la main."}]
1b:["$","h3","h3-1",{"children":"Les explications pédagogiques"}]
1c:["$","p","p-12",{"children":"Vous voulez comprendre un concept. Disons \"c'est quoi un CDN ?\"."}]
1d:["$","p","p-13",{"children":[["$","strong","strong-0",{"children":"Google"}]," vous renvoie vers des articles techniques, souvent trop complexes ou trop simplistes. Vous devez chercher le bon niveau."]}]
1e:["$","p","p-14",{"children":[["$","strong","strong-0",{"children":"ChatGPT"}]," s'adapte. Vous pouvez demander \"explique-moi comme si j'avais 10 ans\" ou \"explique-moi en détail technique\". Il ajuste."]}]
1f:["$","p","p-15",{"children":"L'IA conversationnelle brille pour l'apprentissage. Vous posez des questions de suivi, vous demandez des clarifications. C'est un tuteur, pas un moteur de recherche."}]
20:["$","h3","h3-2",{"children":"Les tâches créatives"}]
21:["$","p","p-16",{"children":"Brainstorming, génération d'idées, rédaction..."}]
22:["$","p","p-17",{"children":"Google ne génère pas de contenu. ChatGPT si."}]
23:["$","p","p-18",{"children":"\"Propose-moi 10 titres accrocheurs pour un article sur le télétravail\" → ChatGPT excelle, Google vous renvoie vers des articles existants."}]
24:["$","p","p-19",{"children":"Pour tout ce qui est création, pas de match."}]
25:["$","h3","h3-3",{"children":"Les questions \"comment faire\" pratiques"}]
26:["$","p","p-20",{"children":"\"Comment convertir un PDF en Word ?\" → ChatGPT vous donne les étapes, les outils, les alternatives. Clair et direct."}]
27:["$","p","p-21",{"children":"Google vous renvoie vers des sites bourrés de pubs qui expliquent mal, vous poussent à télécharger leurs logiciels douteux, et vous font perdre du temps."}]
28:["$","p","p-22",{"children":"Pour les how-to simples, ChatGPT est souvent plus efficace."}]
29:["$","h2","h2-2",{"children":"Ce que Google fait (encore) mieux que ChatGPT"}]
2a:["$","p","p-23",{"children":"Mais ne fermez pas votre navigateur. Google n'est pas mort."}]
2b:["$","h3","h3-4",{"children":"Les infos récentes et l'actualité"}]
2c:["$","p","p-24",{"children":[["$","strong","strong-0",{"children":"Le talon d'Achille de ChatGPT"}]," : ses données s'arrêtent à sa date de coupure (janvier 2022 pour GPT-3.5, avril 2023 pour GPT-4, etc.)."]}]
2d:["$","p","p-25",{"children":"Vous demandez \"Qui a gagné les élections en 2024 ?\" → ChatGPT ne sait pas (sauf s'il a la navigation web activée)."}]
2e:["$","p","p-26",{"children":[["$","a","a-0",{"href":"https://www.google.com/","target":"_blank","rel":"noopener","children":"Google"}]," indexe le web en temps réel. Il sait ce qui s'est passé aujourd'hui."]}]
2f:["$","p","p-27",{"children":"Pour l'actualité, les événements récents, les nouveautés produits... Google reste indispensable."}]
30:["$","h3","h3-5",{"children":"Les recherches locales"}]
31:["$","p","p-28",{"children":"\"Restaurant japonais ouvert maintenant près de chez moi\" → Google Maps gagne."}]
32:["$","p","p-29",{"children":"ChatGPT ne connaît pas votre localisation (sauf si vous la précisez), n'a pas accès aux horaires d'ouverture temps réel, ne peut pas vous montrer sur une carte."}]
33:["$","p","p-30",{"children":"Pour tout ce qui est géolocalisé, Google est imbattable."}]
34:["$","h3","h3-6",{"children":"Les recherches de sources et citations"}]
35:["$","p","p-31",{"children":"Vous écrivez un mémoire, vous avez besoin de sources fiables."}]
36:["$","p","p-32",{"children":"ChatGPT peut halluciner. Il invente des références, cite des études qui n'existent pas, mélange des faits."}]
37:["$","p","p-33",{"children":"Google vous renvoie vers des sources vérifiables. Vous cliquez, vous vérifiez, vous citez. C'est plus long mais plus sûr."}]
38:["$","p","p-34",{"children":"Pour la recherche académique ou journalistique, Google reste la référence."}]
39:["$","h3","h3-7",{"children":"Les comparaisons de prix et shopping"}]
3a:["$","p","p-35",{"children":"\"Meilleur prix pour iPhone 15\" → Google Shopping vous montre tous les marchands, compare les prix, affiche les avis."}]
3b:["$","p","p-36",{"children":"ChatGPT peut vous conseiller, mais ne connaît pas les prix actuels, les promos, les stocks."}]
3c:["$","p","p-37",{"children":"Pour l'achat, Google (et Amazon) restent rois."}]
3d:["$","h3","h3-8",{"children":"Les images, vidéos, maps"}]
3e:["$","p","p-38",{"children":"Google a un écosystème complet : Google Images, YouTube, Maps, Shopping..."}]
3f:["$","p","p-39",{"children":"ChatGPT peut maintenant générer des images (DALL-E) mais ne peut pas chercher des images existantes sur le web comme Google Images."}]
40:["$","p","p-40",{"children":"Pour tout ce qui n'est pas du texte, Google garde l'avantage."}]
41:["$","h2","h2-3",{"children":"Les hallucinations : le problème ChatGPT"}]
42:["$","p","p-41",{"children":"C'est LE problème fondamental. ChatGPT hallucine. Il invente. Avec confiance."}]
43:["$","p","p-42",{"children":[["$","strong","strong-0",{"children":"Exemple vécu"}]," :"]}]
44:["$","ul","ul-2",{"children":["\n",["$","li","li-0",{"children":"Question : \"Quand a été fondée l'entreprise Stripe ?\""}],"\n",["$","li","li-1",{"children":"ChatGPT : \"Stripe a été fondée en 2008 par Patrick et John Collison\""}],"\n",["$","li","li-2",{"children":"Réalité : Fondée en 2009 (pas 2008)"}],"\n"]}]
45:["$","p","p-43",{"children":"Un an de décalage. Pas dramatique, mais faux. Et dit avec assurance."}]
46:["$","p","p-44",{"children":[["$","strong","strong-0",{"children":"Autre exemple"}]," :"]}]
47:["$","ul","ul-3",{"children":["\n",["$","li","li-0",{"children":"Question : \"Cite-moi 3 études sur l'impact du télétravail sur la productivité\""}],"\n",["$","li","li-1",{"children":"ChatGPT : Cite 3 études avec auteurs, dates, conclusions"}],"\n",["$","li","li-2",{"children":"Réalité : 2 études sur 3 n'existent pas. Inventées de toutes pièces."}],"\n"]}]
48:["$","p","p-45",{"children":"Google ne vous ment jamais sur l'existence d'une source. Il vous montre ce qui existe. Point."}]
49:["$","p","p-46",{"children":"Pour toute information factuelle critique, ChatGPT est dangereux si vous ne vérifiez pas."}]
4a:["$","h2","h2-4",{"children":"L'usage réel après 2 ans : complémentaires, pas substituts"}]
4b:["$","p","p-47",{"children":"Après 2 ans d'usage intensif des deux, voici comment les utilisateurs réels s'organisent :"}]
4c:["$","h3","h3-9",{"children":"Workflow type d'un power user"}]
4d:["$","p","p-48",{"children":[["$","strong","strong-0",{"children":"Pour commencer une recherche"}]," : ChatGPT"]}]
4e:["$","ul","ul-4",{"children":["\n",["$","li","li-0",{"children":"\"Explique-moi le concept de X\""}],"\n",["$","li","li-1",{"children":"\"Quels sont les principaux enjeux autour de Y ?\""}],"\n",["$","li","li-2",{"children":"Vous obtenez une vue d'ensemble rapide"}],"\n"]}]
4f:["$","p","p-49",{"children":[["$","strong","strong-0",{"children":"Pour approfondir"}]," : Google"]}]
50:["$","ul","ul-5",{"children":["\n",["$","li","li-0",{"children":"Vous cherchez des sources précises"}],"\n",["$","li","li-1",{"children":"Vous vérifiez les faits donnés par ChatGPT"}],"\n",["$","li","li-2",{"children":"Vous trouvez des études, des chiffres récents"}],"\n"]}]
51:["$","p","p-50",{"children":[["$","strong","strong-0",{"children":"Pour créer"}]," : ChatGPT"]}]
52:["$","ul","ul-6",{"children":["\n",["$","li","li-0",{"children":"Rédiger, générer, brainstormer"}],"\n"]}]
53:["$","p","p-51",{"children":[["$","strong","strong-0",{"children":"Pour valider"}]," : Google"]}]
54:["$","ul","ul-7",{"children":["\n",["$","li","li-0",{"children":"Fact-check, sources, vérifications"}],"\n"]}]
55:["$","p","p-52",{"children":"Ils ne se remplacent pas, ils se complètent."}]
56:["$","h2","h2-5",{"children":"Les alternatives qui combinent les deux"}]
57:["$","p","p-53",{"children":"Le marché a compris que le combo IA + recherche web = puissant."}]
58:["$","h3","h3-10",{"children":"Perplexity AI"}]
59:["$","p","p-54",{"children":[["$","a","a-0",{"href":"https://www.perplexity.ai/","target":"_blank","rel":"noopener","children":"Perplexity"}]," mélange les deux approches. Il génère une réponse IA mais cite ses sources du web en temps réel."]}]
5a:["$","p","p-55",{"children":"Résultat : la synthèse de ChatGPT + la fiabilité de Google."}]
5b:["$","p","p-56",{"children":"C'est devenu l'outil de beaucoup de chercheurs et analystes."}]
5c:["$","h3","h3-11",{"children":"Bing Chat (maintenant Copilot)"}]
5d:["$","p","p-57",{"children":"Microsoft a intégré ChatGPT dans Bing. Vous posez une question, il cherche sur le web ET génère une réponse synthétique."}]
5e:["$","p","p-58",{"children":"Le problème : Bing Search reste moins bon que Google Search. Donc les sources sont parfois moins pertinentes."}]
5f:["$","h3","h3-12",{"children":"Google SGE (Search Generative Experience)"}]
60:["$","p","p-59",{"children":"Google a riposté en ajoutant de l'IA générative directement dans Search."}]
61:["$","p","p-60",{"children":"Vous googlez, et au-dessus des résultats classiques, vous avez une synthèse IA."}]
62:["$","p","p-61",{"children":"Le meilleur des deux mondes ? En théorie. En pratique, c'est encore perfectible."}]
63:["$","h2","h2-6",{"children":"Ce qui va vraiment changer"}]
64:["$","p","p-62",{"children":"ChatGPT ne remplacera probablement pas Google. Mais il change la façon dont on cherche."}]
65:["$","h3","h3-13",{"children":"De la recherche par mots-clés à la conversation"}]
66:["$","p","p-63",{"children":"Avec Google, vous tapez des mots-clés. \"restaurant paris 11e\". Vous parlez robot."}]
67:["$","p","p-64",{"children":"Avec ChatGPT, vous parlez humain. \"Recommande-moi un bon restaurant dans le 11e à Paris, pas trop cher, ambiance sympa pour un premier date\"."}]
68:["$","p","p-65",{"children":"L'interface conversationnelle est plus naturelle. Google travaille à intégrer ça."}]
69:["$","h3","h3-14",{"children":"De la liste de liens à la réponse directe"}]
6a:["$","p","p-66",{"children":"Google vous donne 10 options. Vous choisissez."}]
6b:["$","p","p-67",{"children":"L'IA vous donne UNE réponse. Elle choisit pour vous."}]
6c:["$","p","p-68",{"children":"C'est plus rapide mais aussi plus dangereux (biais de l'IA, hallucinations). L'avenir sera probablement un mix."}]
6d:["$","h3","h3-15",{"children":"De la recherche d'info à l'assistance"}]
6e:["$","p","p-69",{"children":"Google cherche. ChatGPT assiste."}]
6f:["$","p","p-70",{"children":"La différence est énorme. Vous ne voulez plus juste trouver une info, vous voulez qu'on vous aide à faire quelque chose avec."}]
70:["$","p","p-71",{"children":"C'est ça la vraie révolution."}]
71:["$","h2","h2-7",{"children":"Les cas où vous devriez TOUJOURS utiliser Google"}]
72:["$","p","p-72",{"children":"Certains cas ne tolèrent pas l'erreur. Utilisez Google, pas ChatGPT."}]
73:["$","h3","h3-16",{"children":"Informations médicales"}]
74:["$","p","p-73",{"children":"ChatGPT peut halluciner des symptômes, des traitements, des interactions médicamenteuses. Ne jouez pas avec votre santé."}]
75:["$","p","p-74",{"children":"Google → sites médicaux fiables → médecin."}]
76:["$","h3","h3-17",{"children":"Informations juridiques précises"}]
77:["$","p","p-75",{"children":"Un article de loi, une jurisprudence, un délai légal... ChatGPT peut se tromper ou donner des infos obsolètes."}]
78:["$","p","p-76",{"children":"Vérifiez toujours sur des sources officielles."}]
79:["$","h3","h3-18",{"children":"Informations financières et cours de bourse"}]
7a:["$","p","p-77",{"children":"Les marchés changent en temps réel. ChatGPT ne suit pas."}]
7b:["$","p","p-78",{"children":"Pour tout ce qui est finance, trading, cours... Google ou des outils spécialisés."}]
7c:["$","h3","h3-19",{"children":"Navigation et itinéraires"}]
7d:["$","p","p-79",{"children":"Google Maps est fait pour ça. ChatGPT ne connaît pas le trafic en temps réel, les routes fermées, les transports perturbés."}]
7e:["$","h2","h2-8",{"children":"Le verdict : Non, ChatGPT ne remplace pas Google"}]
7f:["$","p","p-80",{"children":"Deux ans après le lancement de ChatGPT, Google Search est toujours là. Massif. Dominant."}]
80:["$","p","p-81",{"children":"Pourquoi ?"}]
81:["$","p","p-82",{"children":"Parce que la recherche d'information et la génération de contenu sont deux besoins différents."}]
82:["$","p","p-83",{"children":[["$","strong","strong-0",{"children":"Google"}]," excelle à vous montrer ce qui existe. Les sites, les images, les vidéos, les shops, les cartes. Le web dans toute sa richesse."]}]
83:["$","p","p-84",{"children":[["$","strong","strong-0",{"children":"ChatGPT"}]," excelle à créer, synthétiser, expliquer, assister. Il ne vous montre pas le web, il génère du contenu pour vous."]}]
84:["$","p","p-85",{"children":"Ce sont deux outils complémentaires, pas concurrents."}]
85:["$","p","p-86",{"children":"La vraie question n'est pas \"ChatGPT ou Google ?\" mais \"ChatGPT ET Google, quand utiliser lequel ?\"."}]
86:["$","p","p-87",{"children":"Et la réponse :"}]
87:["$","ul","ul-8",{"children":["\n",["$","li","li-0",{"children":[["$","strong","strong-0",{"children":"ChatGPT"}]," pour comprendre, créer, brainstormer, apprendre"]}],"\n",["$","li","li-1",{"children":[["$","strong","strong-0",{"children":"Google"}]," pour trouver, vérifier, localiser, acheter"]}],"\n"]}]
88:["$","p","p-88",{"children":["Utilisez les deux. Maîtrisez les deux. Et surtout, ",["$","strong","strong-0",{"children":"vérifiez toujours"}]," les infos factuelles de ChatGPT avec Google."]}]
89:["$","p","p-89",{"children":"Parce que le pire piège, c'est de croire aveuglément une IA qui hallucine avec confiance."}]
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