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Vous vous dites \"il faut qu'on soit visible\". Vous créez un compte ",["$","a","a-0",{"href":"https://www.linkedin.com/","target":"_blank","rel":"noopener","children":"LinkedIn"}],". Puis Instagram. Puis Twitter/X. Puis TikTok \"parce que c'est l'avenir\". Puis YouTube \"pour le SEO\". Puis Facebook \"nos clients y sont encore\". Puis Threads \"au cas où\"."]}],"\n",["$","p","p-1",{"children":"Résultat : vous avez 7 comptes. Vous postez partout. Enfin, vous essayez. Vous recyclez le même contenu sur chaque plateforme. Vous vous épuisez. Vous n'avez plus le temps de bosser sur votre produit. Et le pire ? Ça ne marche pas. L'engagement est faible partout. Vous êtes nulle part vraiment présent."}],"\n",["$","p","p-2",{"children":"Bienvenue dans le piège du \"il faut être partout\"."}],"\n",["$","p","p-3",{"children":"La vraie question n'est pas \"sur quels réseaux sociaux dois-je être ?\" mais \"sur quel réseau dois-je concentrer mon énergie pour avoir le maximum d'impact ?\""}],"\n",["$","p","p-4",{"children":"Spoiler : être médiocre sur 7 plateformes vaut beaucoup moins qu'être excellent sur 1 ou 2."}],"\n",["$","h2","h2-0",{"children":"Le mythe du \"il faut être partout\""}],"\n",["$","p","p-5",{"children":"D'où vient cette croyance qu'il faut être sur tous les réseaux ?"}],"\n",["$","h3","h3-0",{"children":"Le FOMO marketing"}],"\n",["$","p","p-6",{"children":"\"Si tu n'es pas sur TikTok, tu rates une audience énorme.\" \"LinkedIn c'est obligatoire pour le B2B.\" \"Instagram est mort si tu ne fais pas de Reels.\""}],"\n","$L15","\n","$L16","\n","$L17","\n","$L18","\n","$L19","\n","$L1a","\n","$L1b","\n","$L1c","\n","$L1d","\n","$L1e","\n","$L1f","\n","$L20","\n","$L21","\n","$L22","\n","$L23","\n","$L24","\n","$L25","\n","$L26","\n","$L27","\n","$L28","\n","$L29","\n","$L2a","\n","$L2b","\n","$L2c","\n","$L2d","\n","$L2e","\n","$L2f","\n","$L30","\n","$L31","\n","$L32","\n","$L33","\n","$L34","\n","$L35","\n","$L36","\n","$L37","\n","$L38","\n","$L39","\n","$L3a","\n","$L3b","\n","$L3c","\n","$L3d","\n","$L3e","\n","$L3f","\n","$L40","\n","$L41","\n","$L42","\n","$L43","\n","$L44","\n","$L45","\n","$L46","\n","$L47","\n","$L48","\n","$L49","\n","$L4a","\n","$L4b","\n","$L4c","\n","$L4d","\n","$L4e","\n","$L4f","\n","$L50","\n","$L51","\n","$L52","\n","$L53","\n","$L54","\n","$L55","\n","$L56","\n","$L57","\n","$L58","\n","$L59","\n","$L5a","\n","$L5b","\n","$L5c","\n","$L5d","\n","$L5e","\n","$L5f","\n","$L60","\n","$L61","\n","$L62","\n","$L63","\n","$L64","\n","$L65","\n","$L66","\n","$L67","\n","$L68","\n","$L69","\n","$L6a","\n","$L6b","\n","$L6c","\n","$L6d","\n","$L6e","\n","$L6f","\n","$L70","\n","$L71","\n","$L72","\n","$L73","\n","$L74","\n","$L75","\n","$L76","\n","$L77","\n","$L78","\n","$L79","\n","$L7a","\n","$L7b","\n","$L7c","\n","$L7d","\n","$L7e","\n","$L7f","\n","$L80","\n","$L81","\n","$L82","\n","$L83","\n","$L84","\n","$L85","\n","$L86","\n","$L87","\n","$L88","\n","$L89","\n","$L8a","\n","$L8b","\n","$L8c","\n","$L8d","\n","$L8e","\n","$L8f"]}]]}]}],"$L90"]
15:["$","p","p-7",{"children":"Les agences marketing, les consultants, les gurus auto-proclamés alimentent ce FOMO. Pourquoi ? Parce qu'ils vendent des services de gestion de réseaux sociaux. Plus vous êtes sur de plateformes, plus ils facturent."}]
16:["$","p","p-8",{"children":"Mais la réalité, c'est que la plupart des entreprises n'ont ni les ressources, ni le temps, ni le contenu pour alimenter 5+ plateformes sérieusement."}]
17:["$","h3","h3-1",{"children":"La confusion entre présence et performance"}]
18:["$","p","p-9",{"children":"Être présent sur une plateforme (avoir un compte) n'est pas égal à performer (générer de l'engagement, des leads, des ventes)."}]
19:["$","p","p-10",{"children":"Vous pouvez avoir un compte Instagram avec 500 followers et zéro engagement. Techniquement, vous \"êtes sur Instagram\". Mais concrètement, ça ne vous apporte rien. C'est du temps perdu."}]
1a:["$","p","p-11",{"children":"Mieux vaut ne pas être sur Instagram du tout et concentrer cette énergie ailleurs."}]
1b:["$","h3","h3-2",{"children":"La pression de la comparaison"}]
1c:["$","p","p-12",{"children":"Vous voyez votre concurrent sur 6 plateformes. Vous vous dites \"merde, je dois faire pareil\". Vous ne savez pas que votre concurrent aussi galère, qu'il a sous-traité à une agence qui post du contenu générique, et que ça ne lui ramène aucun client."}]
1d:["$","p","p-13",{"children":"La présence visible n'est pas un indicateur de succès. C'est juste... de la visibilité."}]
1e:["$","h2","h2-1",{"children":"Les coûts cachés d'être sur trop de plateformes"}]
1f:["$","p","p-14",{"children":"Créer un compte, c'est gratuit. Mais maintenir une présence active, ça coûte. Cher."}]
20:["$","h3","h3-3",{"children":"Le temps (votre ressource la plus précieuse)"}]
21:["$","p","p-15",{"children":"Poster sérieusement sur une plateforme demande :"}]
22:["$","ul","ul-0",{"children":["\n",["$","li","li-0",{"children":"Créer du contenu adapté au format et à l'audience"}],"\n",["$","li","li-1",{"children":"Interagir avec les commentaires"}],"\n",["$","li","li-2",{"children":"Répondre aux messages privés"}],"\n",["$","li","li-3",{"children":"Suivre les tendances et adapter votre stratégie"}],"\n",["$","li","li-4",{"children":"Analyser les stats et ajuster"}],"\n"]}]
23:["$","p","p-16",{"children":"Pour une plateforme, ça prend facilement 3-5 heures par semaine. Pour 5 plateformes ? 15-25 heures. C'est un job à temps plein."}]
24:["$","p","p-17",{"children":"Si vous êtes une startup de 3 personnes, qui a 25h par semaine à investir dans les réseaux sociaux ?"}]
25:["$","h3","h3-4",{"children":"La qualité diluée"}]
26:["$","p","p-18",{"children":"Vous avez une heure par jour à consacrer aux réseaux sociaux. Si vous la découpez entre 5 plateformes, vous passez 12 minutes par plateforme."}]
27:["$","p","p-19",{"children":"En 12 minutes, vous postez un contenu recyclé, pas adapté, pas engageant. Vous n'avez pas le temps d'interagir. Vous êtes présent mais invisible."}]
28:["$","p","p-20",{"children":"Si vous aviez concentré cette heure sur UNE plateforme ? Vous auriez créé du contenu de qualité, interagi avec votre audience, construit une communauté."}]
29:["$","h3","h3-5",{"children":"La confusion d'identité de marque"}]
2a:["$","p","p-21",{"children":"Chaque plateforme a ses codes, son ton, son style. LinkedIn c'est professionnel et réfléchi. TikTok c'est fun et rapide. Twitter/X c'est réactif et percutant."}]
2b:["$","p","p-22",{"children":"Si vous essayez de poster partout, soit vous recyclez le même contenu (qui ne fit nulle part vraiment), soit vous créez des identités différentes (et votre marque devient confuse)."}]
2c:["$","h3","h3-6",{"children":"L'épuisement de votre équipe"}]
2d:["$","p","p-23",{"children":"Gérer 5+ plateformes, c'est épuisant. Surtout quand vous voyez que ça ne marche pas. Votre équipe marketing se démotive. Vous postez par obligation, plus par conviction."}]
2e:["$","p","p-24",{"children":"Résultat : du contenu mou, sans énergie, sans conviction. Qui n'engage personne."}]
2f:["$","h2","h2-2",{"children":"Comment choisir LE bon réseau pour vous"}]
30:["$","p","p-25",{"children":"Oubliez les conseils génériques. Voici comment choisir stratégiquement."}]
31:["$","h3","h3-7",{"children":"Étape 1 : Où est votre audience cible, VRAIMENT ?"}]
32:["$","p","p-26",{"children":"Ne répondez pas \"partout\". Soyez précis."}]
33:["$","p","p-27",{"children":[["$","strong","strong-0",{"children":"Si vous vendez en B2B"}]," : votre audience est probablement sur LinkedIn. Pas sur TikTok. Concentrez-vous sur LinkedIn."]}]
34:["$","p","p-28",{"children":[["$","strong","strong-0",{"children":"Si vous vendez en B2C lifestyle/mode/beauté"}]," : Instagram. C'est le hub. Pas LinkedIn."]}]
35:["$","p","p-29",{"children":[["$","strong","strong-0",{"children":"Si vous ciblez la Gen Z"}]," : TikTok et Instagram (Reels). Pas Facebook."]}]
36:["$","p","p-30",{"children":[["$","strong","strong-0",{"children":"Si vous faites de la tech/startup"}]," : Twitter/X reste le hub malgré le chaos. LinkedIn en complément."]}]
37:["$","p","p-31",{"children":[["$","strong","strong-0",{"children":"Si vous faites du e-learning/éducation"}]," : YouTube pour le contenu long, LinkedIn pour le reach pro."]}]
38:["$","p","p-32",{"children":"Posez-vous la question : \"Si je pouvais parler à mes clients idéaux, où les trouverais-je ?\" La réponse, c'est votre plateforme principale."}]
39:["$","h3","h3-8",{"children":"Étape 2 : Quel type de contenu pouvez-vous créer régulièrement ?"}]
3a:["$","p","p-33",{"children":"Soyez honnête sur vos capacités."}]
3b:["$","p","p-34",{"children":[["$","strong","strong-0",{"children":"Vous êtes bon à l'écrit"}]," ? LinkedIn (posts longs), Twitter/X (threads)."]}]
3c:["$","p","p-35",{"children":[["$","strong","strong-0",{"children":"Vous êtes à l'aise devant la caméra"}]," ? YouTube, TikTok, Instagram Reels."]}]
3d:["$","p","p-36",{"children":[["$","strong","strong-0",{"children":"Vous avez de beaux produits/visuels"}]," ? Instagram, Pinterest."]}]
3e:["$","p","p-37",{"children":[["$","strong","strong-0",{"children":"Vous aimez les formats courts et réactifs"}]," ? Twitter/X, Threads."]}]
3f:["$","p","p-38",{"children":[["$","strong","strong-0",{"children":"Vous voulez du contenu evergreen qui dure"}]," ? YouTube, Blog + LinkedIn."]}]
40:["$","p","p-39",{"children":"Ne vous forcez pas à faire des vidéos si vous détestez ça. Ne vous forcez pas à écrire de longs posts si vous n'avez rien à dire."}]
41:["$","p","p-40",{"children":"Choisissez le format qui vous vient naturellement. Vous tiendrez dans la durée."}]
42:["$","h3","h3-9",{"children":"Étape 3 : Quel est votre objectif principal ?"}]
43:["$","p","p-41",{"children":"Toutes les plateformes ne servent pas les mêmes objectifs."}]
44:["$","p","p-42",{"children":[["$","strong","strong-0",{"children":"Objectif : Générer des leads B2B"}]," → LinkedIn"]}]
45:["$","p","p-43",{"children":[["$","strong","strong-0",{"children":"Objectif : Vendre des produits en ligne"}]," → Instagram, TikTok (avec liens direct shop)"]}]
46:["$","p","p-44",{"children":[["$","strong","strong-0",{"children":"Objectif : Construire une autorité / thought leadership"}]," → LinkedIn, Twitter/X, YouTube"]}]
47:["$","p","p-45",{"children":[["$","strong","strong-0",{"children":"Objectif : Créer une communauté engagée"}]," → Discord, Slack, ou groupe Facebook/LinkedIn"]}]
48:["$","p","p-46",{"children":[["$","strong","strong-0",{"children":"Objectif : Drive du trafic vers votre site"}]," → YouTube (SEO), LinkedIn, Twitter/X"]}]
49:["$","p","p-47",{"children":[["$","strong","strong-0",{"children":"Objectif : Notoriété de marque"}]," → Instagram, TikTok (reach organique énorme si contenu viral)"]}]
4a:["$","p","p-48",{"children":"Un objectif, une plateforme principale. Pas 5 objectifs sur 5 plateformes."}]
4b:["$","h3","h3-10",{"children":"Étape 4 : Testez, mesurez, ajustez"}]
4c:["$","p","p-49",{"children":"Ne décidez pas sur des hypothèses. Testez."}]
4d:["$","p","p-50",{"children":"Choisissez 2 plateformes qui semblent prometteuses. Investissez sérieusement pendant 3 mois. Créez du contenu de qualité, postez régulièrement, engagez avec l'audience."}]
4e:["$","p","p-51",{"children":"Mesurez :"}]
4f:["$","ul","ul-1",{"children":["\n",["$","li","li-0",{"children":"Engagement (likes, commentaires, partages)"}],"\n",["$","li","li-1",{"children":"Reach (combien de personnes vous voyez)"}],"\n",["$","li","li-2",{"children":"Conversion (leads, clics vers site, ventes)"}],"\n"]}]
50:["$","p","p-52",{"children":"Après 3 mois, vous avez des données. Une plateforme performe clairement mieux ? Doublez dessus. L'autre stagne ? Abandonnez."}]
51:["$","p","p-53",{"children":"Ne gardez pas une plateforme \"parce qu'il faut\". Gardez-la parce qu'elle performe."}]
52:["$","h2","h2-3",{"children":"Le guide par type d'entreprise"}]
53:["$","p","p-54",{"children":"Parce que \"ça dépend\" ne suffit pas. Voici des recommandations concrètes."}]
54:["$","h3","h3-11",{"children":"Startup B2B SaaS"}]
55:["$","p","p-55",{"children":[["$","strong","strong-0",{"children":"Plateforme principale"}]," : LinkedIn\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : vos clients sont des décideurs entreprise. Ils sont sur LinkedIn. C'est là que vous construisez autorité et crédibilité."]}]
56:["$","p","p-56",{"children":[["$","strong","strong-0",{"children":"Plateforme secondaire (optionnelle)"}]," : Twitter/X\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : pour le reach dans la tech community, pour le networking, pour participer aux conversations."]}]
57:["$","p","p-57",{"children":[["$","strong","strong-0",{"children":"Oubliez"}]," : TikTok, Instagram (sauf si votre produit est très visuel ou si vous visez des PME créatives)."]}]
58:["$","h3","h3-12",{"children":"E-commerce produits grand public"}]
59:["$","p","p-58",{"children":[["$","strong","strong-0",{"children":"Plateforme principale"}]," : Instagram\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : visuel, shopping natif, audience consommatrice, formats variés (posts, stories, reels)."]}]
5a:["$","p","p-59",{"children":[["$","strong","strong-0",{"children":"Plateforme secondaire"}]," : TikTok\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : reach organique énorme, contenu viral possible, la Gen Z achète via TikTok."]}]
5b:["$","p","p-60",{"children":[["$","strong","strong-0",{"children":"Oubliez"}]," : LinkedIn (sauf si vous vendez en B2B)."]}]
5c:["$","h3","h3-13",{"children":"Freelance / consultant / coach"}]
5d:["$","p","p-61",{"children":[["$","strong","strong-0",{"children":"Plateforme principale"}]," : LinkedIn\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : vous vendez votre expertise. LinkedIn est THE plateforme pour ça. Posts longs, articles, networking."]}]
5e:["$","p","p-62",{"children":[["$","strong","strong-0",{"children":"Plateforme secondaire"}]," : YouTube ou Newsletter (Substack, Beehiiv)\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : pour du contenu long-form qui démontre votre expertise. Evergreen, SEO-friendly."]}]
5f:["$","p","p-63",{"children":[["$","strong","strong-0",{"children":"Oubliez"}]," : TikTok (sauf si votre niche est Gen Z ou très lifestyle)."]}]
60:["$","h3","h3-14",{"children":"Agence créative / design / marketing"}]
61:["$","p","p-64",{"children":[["$","strong","strong-0",{"children":"Plateforme principale"}]," : Instagram\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : votre travail est visuel. Instagram est votre portfolio public."]}]
62:["$","p","p-65",{"children":[["$","strong","strong-0",{"children":"Plateforme secondaire"}]," : LinkedIn\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : pour les leads B2B, pour partager vos case studies, pour le networking pro."]}]
63:["$","p","p-66",{"children":[["$","strong","strong-0",{"children":"Oubliez"}]," : Twitter/X (sauf si vous faites du branding/copywriting très text-based)."]}]
64:["$","h3","h3-15",{"children":"Créateur de contenu / influenceur"}]
65:["$","p","p-67",{"children":[["$","strong","strong-0",{"children":"Plateforme principale"}]," : YouTube ou TikTok (selon format préféré)\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : c'est là que vous monétisez (ads, sponsoring, produits). C'est votre business."]}]
66:["$","p","p-68",{"children":[["$","strong","strong-0",{"children":"Plateforme secondaire"}]," : Instagram (pour la communauté) ou Newsletter (pour posséder votre audience)\n",["$","strong","strong-1",{"children":"Pourquoi"}]," : diversification, pas 100% dépendant d'un algo."]}]
67:["$","p","p-69",{"children":[["$","strong","strong-0",{"children":"Oubliez"}]," : LinkedIn (sauf si votre contenu est éducatif business/carrière)."]}]
68:["$","h2","h2-4",{"children":"La stratégie du \"1 + 0.5\""}]
69:["$","p","p-70",{"children":"Voici une approche pragmatique que je recommande : concentrez 80% de votre énergie sur UNE plateforme principale, et 20% sur une présence minimale ailleurs."}]
6a:["$","h3","h3-16",{"children":"La plateforme principale (80% d'effort)"}]
6b:["$","ul","ul-2",{"children":["\n",["$","li","li-0",{"children":"Vous postez 3-5 fois par semaine"}],"\n",["$","li","li-1",{"children":"Vous créez du contenu original et de qualité"}],"\n",["$","li","li-2",{"children":"Vous interagissez avec votre audience (commentaires, DMs)"}],"\n",["$","li","li-3",{"children":"Vous testez, analysez, optimisez"}],"\n",["$","li","li-4",{"children":"Vous construisez une vraie communauté"}],"\n"]}]
6c:["$","p","p-71",{"children":"C'est là que vous investissez vraiment. C'est là que vous performez."}]
6d:["$","h3","h3-17",{"children":"La présence satellite (20% d'effort)"}]
6e:["$","ul","ul-3",{"children":["\n",["$","li","li-0",{"children":"Vous avez un compte actif sur 1-2 autres plateformes"}],"\n",["$","li","li-1",{"children":"Vous recyclez votre meilleur contenu de la plateforme principale (adapté au format)"}],"\n",["$","li","li-2",{"children":"Vous postez 1 fois par semaine maximum"}],"\n",["$","li","li-3",{"children":"Vous ne cherchez pas la performance, juste la présence"}],"\n"]}]
6f:["$","p","p-72",{"children":"Exemple : vous êtes une startup B2B. LinkedIn est votre plateforme principale (3 posts par semaine, interactions actives). Vous recyclez vos meilleurs posts LinkedIn sur Twitter/X (1 fois par semaine). Vous ne créez pas de contenu spécifique Twitter, vous adaptez juste."}]
70:["$","p","p-73",{"children":"Résultat : vous êtes visible sur 2 plateformes, mais vous ne vous épuisez pas."}]
71:["$","h2","h2-5",{"children":"Les erreurs fatales à éviter"}]
72:["$","h3","h3-18",{"children":"Erreur #1 : Poster pour poster"}]
73:["$","p","p-74",{"children":"Vous publiez parce que \"il faut poster 3 fois par semaine\". Mais vous n'avez rien à dire. Vous recyclez des citations génériques, des stats rebattues, des visuels Canva sans âme."}]
74:["$","p","p-75",{"children":"Résultat : zéro engagement. Vous perdez votre temps."}]
75:["$","p","p-76",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Postez uniquement quand vous avez quelque chose à dire. Mieux vaut 1 post par semaine excellent que 5 posts moyens."]}]
76:["$","h3","h3-19",{"children":"Erreur #2 : Ne jamais interagir"}]
77:["$","p","p-77",{"children":"Vous postez du contenu, mais vous ne répondez jamais aux commentaires, vous ne likez rien, vous ne commentez pas sur d'autres posts. Vous parlez dans le vide."}]
78:["$","p","p-78",{"children":"Les réseaux sociaux sont... sociaux. C'est bidirectionnel."}]
79:["$","p","p-79",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Passez 50% de votre temps social à créer, 50% à interagir. C'est l'interaction qui crée la communauté."]}]
7a:["$","h3","h3-20",{"children":"Erreur #3 : Copier les concurrents sans réfléchir"}]
7b:["$","p","p-80",{"children":"Votre concurrent fait des Reels, vous faites des Reels. Il fait des carrousels LinkedIn, vous faites pareil. Vous copiez sans comprendre pourquoi ça marche (ou pas) pour lui."}]
7c:["$","p","p-81",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Inspirez-vous, mais adaptez à VOTRE voix, VOTRE audience, VOTRE produit. L'authenticité bat la copie."]}]
7d:["$","h3","h3-21",{"children":"Erreur #4 : Abandonner après 2 semaines"}]
7e:["$","p","p-82",{"children":"Vous postez pendant 2 semaines. Vous avez 12 likes. Vous concluez \"les réseaux sociaux ça marche pas\". Vous abandonnez."}]
7f:["$","p","p-83",{"children":"Les réseaux sociaux demandent du temps. Vous construisez une audience sur des mois, pas des jours."}]
80:["$","p","p-84",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Donnez-vous 3-6 mois avant de juger. Soyez constant. C'est la régularité qui paie."]}]
81:["$","h3","h3-22",{"children":"Erreur #5 : Mesurer les vanity metrics"}]
82:["$","p","p-85",{"children":"Vous avez 10 000 followers mais zéro lead. Vous célébrez un post à 500 likes mais il ne convertit rien."}]
83:["$","p","p-86",{"children":"Les followers et les likes sont des vanity metrics. Ce qui compte : leads, clics vers site, ventes, conversations qualifiées."}]
84:["$","p","p-87",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Mesurez les métriques business, pas les métriques de popularité."]}]
85:["$","h2","h2-6",{"children":"Le verdict : Qualité > Quantité. Toujours."}]
86:["$","p","p-88",{"children":"Non, vous n'avez pas besoin d'être sur tous les réseaux sociaux."}]
87:["$","p","p-89",{"children":["Vous avez besoin d'être ",["$","strong","strong-0",{"children":"excellent sur UN"}]," réseau qui compte pour votre business."]}]
88:["$","p","p-90",{"children":"LinkedIn pour le B2B. Instagram pour le B2C visuel. YouTube pour l'éducation. TikTok pour la Gen Z. Twitter/X pour la tech."}]
89:["$","p","p-91",{"children":"Choisissez. Investissez à fond. Construisez une vraie présence. Une vraie communauté. De vrais résultats."}]
8a:["$","p","p-92",{"children":"Et si vous voulez être présent ailleurs en mode satellite, OK. Mais pas au détriment de votre plateforme principale."}]
8b:["$","p","p-93",{"children":"Parce qu'au final, mieux vaut 1000 vrais followers engagés sur une plateforme que 10 000 followers fantômes répartis sur 6."}]
8c:["$","p","p-94",{"children":"Mieux vaut UNE conversation qualifiée par semaine que 100 likes qui ne mènent nulle part."}]
8d:["$","p","p-95",{"children":"Mieux vaut UN client généré via LinkedIn que d'être \"visible\" partout sans résultat."}]
8e:["$","p","p-96",{"children":"Arrêtez de vous épuiser à être partout. Soyez excellent quelque part."}]
8f:["$","p","p-97",{"children":"Ça suffit largement."}]
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