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Réunion d'équipe. Votre manager ouvre le dashboard. 50 graphiques s'affichent. Taux de conversion. Nombre de visiteurs. Followers Instagram. Downloads. Signups. Churn. MRR. ARR. CAC. LTV. NPS. Temps passé sur site. Taux de rebond."}],"\n",["$","p","p-1",{"children":"Vous regardez tous ces chiffres qui montent et descendent. Votre manager dit \"Les signups sont en hausse, c'est bien\". Vous hochez la tête. La réunion se termine. Vous retournez bosser."}],"\n",["$","p","p-2",{"children":"Mais concrètement, vous savez quoi faire différemment ? Vous comprenez si le business va bien ou mal ? Vous pouvez prioriser vos actions ?"}],"\n",["$","p","p-3",{"children":"Non. Parce que vous suivez 50 métriques, mais vous ne comprenez aucune."}],"\n",["$","p","p-4",{"children":"Bienvenue dans l'enfer des KPIs inutiles. 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15:["$","p","p-9",{"children":"Résultat : vous suivez 50 métriques, mais vous n'en regardez vraiment que 3. Les 47 autres polluent votre dashboard et diluent votre attention."}]
16:["$","h3","h3-1",{"children":"La confusion entre mesure et compréhension"}]
17:["$","p","p-10",{"children":"Vous pensez que mesurer = comprendre. Vous installez Google Analytics, Mixpanel, Amplitude. Vous tracez tout. Vous avez des dashboards magnifiques."}]
18:["$","p","p-11",{"children":"Mais suivre une métrique ne vous dit pas ce qu'elle signifie, ni ce qu'il faut faire."}]
19:["$","p","p-12",{"children":"Exemple : votre taux de rebond est à 75%. C'est bien ou mal ? Ça dépend. Pour un blog, c'est normal. Pour une app SaaS, c'est catastrophique. Pour une landing page de conversion, c'est moyen."}]
1a:["$","p","p-13",{"children":"La métrique seule ne dit rien. C'est le contexte qui compte."}]
1b:["$","h3","h3-2",{"children":"Les vanity metrics (les métriques de l'ego)"}]
1c:["$","p","p-14",{"children":"Certaines métriques font du bien à l'ego mais ne disent rien sur la santé du business."}]
1d:["$","ul","ul-0",{"children":["\n",["$","li","li-0",{"children":[["$","strong","strong-0",{"children":"Nombre de followers sur Instagram"}]," : 10 000 followers mais zéro vente ? Inutile."]}],"\n",["$","li","li-1",{"children":[["$","strong","strong-0",{"children":"Nombre de visiteurs sur le site"}]," : 100 000 visiteurs mais personne ne convertit ? Inutile."]}],"\n",["$","li","li-2",{"children":[["$","strong","strong-0",{"children":"Nombre de downloads d'app"}]," : 50 000 downloads mais personne ne revient après le premier jour ? Inutile."]}],"\n"]}]
1e:["$","p","p-15",{"children":"Ces métriques montent, vous vous sentez bien, mais votre business ne progresse pas."}]
1f:["$","h3","h3-3",{"children":"La pression du reporting"}]
20:["$","p","p-16",{"children":"Vous devez présenter à votre board, à vos investisseurs, à votre direction. Vous remplissez un slide deck avec plein de graphiques. Plus vous montrez de métriques, plus ça a l'air sérieux et data-driven."}]
21:["$","p","p-17",{"children":"Sauf que personne ne comprend vraiment ce que ces 40 métriques veulent dire. Mais ça fait pro."}]
22:["$","h2","h2-1",{"children":"Les KPIs qui mentent (ou qui ne servent à rien)"}]
23:["$","p","p-18",{"children":"Passons en revue les métriques les plus communes... et souvent inutiles."}]
24:["$","h3","h3-4",{"children":"\"Nombre de visiteurs\" sans contexte"}]
25:["$","p","p-19",{"children":"Vous regardez votre Google Analytics. \"10 000 visiteurs ce mois-ci, super !\""}]
26:["$","p","p-20",{"children":"Mais :"}]
27:["$","ul","ul-1",{"children":["\n",["$","li","li-0",{"children":"Combien ont réellement engagé avec votre contenu ?"}],"\n",["$","li","li-1",{"children":"Combien se sont inscrits ?"}],"\n",["$","li","li-2",{"children":"Combien sont devenus clients ?"}],"\n",["$","li","li-3",{"children":"D'où viennent-ils ? (trafic qualifié ou spam ?)"}],"\n"]}]
28:["$","p","p-21",{"children":"Le nombre brut de visiteurs ne dit rien. C'est le début du tunnel, pas le résultat."}]
29:["$","p","p-22",{"children":[["$","strong","strong-0",{"children":"Métrique utile à la place"}]," : Taux de conversion visiteur → lead qualifié. Ou encore mieux : coût d'acquisition d'un lead qualifié."]}]
2a:["$","h3","h3-5",{"children":"\"Nombre de followers\" sur les réseaux sociaux"}]
2b:["$","p","p-23",{"children":"Votre compte Instagram a 15 000 followers. Vous êtes content. Mais :"}]
2c:["$","ul","ul-2",{"children":["\n",["$","li","li-0",{"children":"Combien sont réellement engagés ?"}],"\n",["$","li","li-1",{"children":"Combien cliquent sur vos liens ?"}],"\n",["$","li","li-2",{"children":"Combien deviennent clients ?"}],"\n"]}]
2d:["$","p","p-24",{"children":"Vous pouvez acheter 10 000 followers pour quelques dizaines d'euros. Ça ne veut rien dire."}]
2e:["$","p","p-25",{"children":[["$","strong","strong-0",{"children":"Métrique utile à la place"}]," : Taux d'engagement (commentaires + partages / followers). Ou mieux : nombre de leads/clients générés via social."]}]
2f:["$","h3","h3-6",{"children":"\"Taux de rebond\" sans analyse"}]
30:["$","p","p-26",{"children":"Votre taux de rebond est à 60%. C'est bien ou mal ?"}]
31:["$","p","p-27",{"children":"Ça dépend :"}]
32:["$","ul","ul-3",{"children":["\n",["$","li","li-0",{"children":"Un blog ? Normal. Les gens lisent l'article et partent. C'est OK."}],"\n",["$","li","li-1",{"children":"Une landing page de conversion ? Problème. Ils devraient cliquer sur votre CTA."}],"\n",["$","li","li-2",{"children":"Une app SaaS ? Ça n'a même pas de sens (le concept de rebond ne s'applique pas vraiment)."}],"\n"]}]
33:["$","p","p-28",{"children":"Le taux de rebond seul est un KPI vide de sens sans contexte."}]
34:["$","p","p-29",{"children":[["$","strong","strong-0",{"children":"Métrique utile à la place"}]," : Taux de complétion de l'action désirée (inscription, achat, téléchargement)."]}]
35:["$","h3","h3-7",{"children":"\"Temps passé sur site\" sans objectif"}]
36:["$","p","p-30",{"children":"Vos utilisateurs passent 8 minutes sur votre site. C'est bien ?"}]
37:["$","p","p-31",{"children":"Ça dépend de votre objectif :"}]
38:["$","ul","ul-4",{"children":["\n",["$","li","li-0",{"children":"Si vous êtes un média (blog, presse), oui, c'est bien. Ça veut dire qu'ils lisent."}],"\n",["$","li","li-1",{"children":"Si vous vendez un produit e-commerce, non, c'est mauvais. Ça veut dire qu'ils ne trouvent pas ce qu'ils cherchent."}],"\n",["$","li","li-2",{"children":"Si vous êtes un SaaS, ça ne veut rien dire. Ce qui compte c'est l'usage de la fonctionnalité, pas le temps."}],"\n"]}]
39:["$","p","p-32",{"children":[["$","strong","strong-0",{"children":"Métrique utile à la place"}]," : Pour un média → pages par session + temps de lecture. Pour un SaaS → fréquence d'usage + actions clés complétées."]}]
3a:["$","h3","h3-8",{"children":"\"Nombre de signups\" sans activation"}]
3b:["$","p","p-33",{"children":"Vous avez 1000 signups ce mois-ci. Génial !"}]
3c:["$","p","p-34",{"children":"Mais :"}]
3d:["$","ul","ul-5",{"children":["\n",["$","li","li-0",{"children":"Combien ont complété l'onboarding ?"}],"\n",["$","li","li-1",{"children":"Combien utilisent vraiment le produit ?"}],"\n",["$","li","li-2",{"children":"Combien sont encore actifs après 7 jours, 30 jours ?"}],"\n"]}]
3e:["$","p","p-35",{"children":"Des signups qui n'activent pas ne valent rien. Vous dépensez de l'argent en acquisition pour rien."}]
3f:["$","p","p-36",{"children":[["$","strong","strong-0",{"children":"Métrique utile à la place"}]," : Taux d'activation (% de signups qui atteignent \"l'aha moment\"). Ou retention J7 / J30."]}]
40:["$","h3","h3-9",{"children":"\"Revenue total\" sans coûts associés"}]
41:["$","p","p-37",{"children":"Votre chiffre d'affaires est de 100K ce mois. Bravo !"}]
42:["$","p","p-38",{"children":"Mais :"}]
43:["$","ul","ul-6",{"children":["\n",["$","li","li-0",{"children":"Combien avez-vous dépensé en acquisition ?"}],"\n",["$","li","li-1",{"children":"Quelle est votre marge ?"}],"\n",["$","li","li-2",{"children":"Combien de ces clients vont churn dans 3 mois ?"}],"\n"]}]
44:["$","p","p-39",{"children":"Le revenue brut ne dit rien sur la profitabilité. Vous pouvez faire 1 million de CA et perdre de l'argent."}]
45:["$","p","p-40",{"children":[["$","strong","strong-0",{"children":"Métrique utile à la place"}]," : Marge brute. Ou encore mieux : LTV / CAC ratio (valeur vie client / coût d'acquisition)."]}]
46:["$","h2","h2-2",{"children":"Les KPIs qui comptent vraiment"}]
47:["$","p","p-41",{"children":"Alors, quels KPIs suivre ? Ceux qui vous aident à prendre des décisions. Voici une framework simple."}]
48:["$","h3","h3-10",{"children":"Principe #1 : Un KPI par objectif stratégique"}]
49:["$","p","p-42",{"children":"Votre entreprise a 3 priorités cette année ? Vous suivez 3 KPIs principaux. Pas 30."}]
4a:["$","p","p-43",{"children":[["$","strong","strong-0",{"children":"Exemple"}]," :"]}]
4b:["$","ul","ul-7",{"children":["\n",["$","li","li-0",{"children":"Priorité 1 : Croissance du revenue → KPI : MRR (Monthly Recurring Revenue) ou ARR"}],"\n",["$","li","li-1",{"children":"Priorité 2 : Efficacité de l'acquisition → KPI : CAC Payback Period"}],"\n",["$","li","li-2",{"children":"Priorité 3 : Rétention clients → KPI : Net Revenue Retention"}],"\n"]}]
4c:["$","p","p-44",{"children":"Trois métriques. Claires. Actionnables."}]
4d:["$","h3","h3-11",{"children":"Principe #2 : Des KPIs actionnables (pas descriptifs)"}]
4e:["$","p","p-45",{"children":"Un bon KPI vous indique quoi faire. Un mauvais KPI vous informe juste."}]
4f:["$","p","p-46",{"children":[["$","strong","strong-0",{"children":"Mauvais KPI"}]," : \"Nombre de visiteurs\". OK, et alors ? Qu'est-ce que je fais avec cette info ?"]}]
50:["$","p","p-47",{"children":[["$","strong","strong-0",{"children":"Bon KPI"}]," : \"Taux de conversion landing page → signup\". Si ça baisse, j'optimise ma landing. Si ça monte, je pousse plus de trafic."]}]
51:["$","p","p-48",{"children":"Posez-vous la question : \"Si ce KPI monte ou baisse, je sais quoi faire ?\" Si non, c'est pas un bon KPI."}]
52:["$","h3","h3-12",{"children":"Principe #3 : Des KPIs qu'on peut influencer"}]
53:["$","p","p-49",{"children":"Suivre le cours de l'euro ou la météo, c'est inutile. Vous ne pouvez rien y faire."}]
54:["$","p","p-50",{"children":"Suivez uniquement ce que vous pouvez influencer par vos actions."}]
55:["$","p","p-51",{"children":[["$","strong","strong-0",{"children":"Mauvais KPI (pour une PME)"}]," : \"Part de marché globale\". Vous ne pouvez pas vraiment l'influencer à court terme."]}]
56:["$","p","p-52",{"children":[["$","strong","strong-0",{"children":"Bon KPI"}]," : \"Nombre de deals signés par commercial par mois\". Ça, vous pouvez l'améliorer (formation, process, outils)."]}]
57:["$","h3","h3-13",{"children":"Principe #4 : Des KPIs qui parlent business, pas vanité"}]
58:["$","p","p-53",{"children":"Un bon KPI parle d'argent, de croissance, de rétention. Pas de \"cool factor\"."}]
59:["$","p","p-54",{"children":[["$","strong","strong-0",{"children":"Vanity metric"}]," : \"Nos posts LinkedIn ont 1000 likes en moyenne\". Cool, et alors ?"]}]
5a:["$","p","p-55",{"children":[["$","strong","strong-0",{"children":"Business metric"}]," : \"Nos posts LinkedIn génèrent 10 leads qualifiés par mois\". Là, on parle business."]}]
5b:["$","h2","h2-3",{"children":"Les 5 KPIs universels (pour presque toutes les entreprises)"}]
5c:["$","p","p-56",{"children":"Peu importe votre secteur, ces 5 métriques vous donnent une vue claire de votre santé business."}]
5d:["$","h3","h3-14",{"children":"KPI #1 : Croissance du revenue (MRR/ARR pour SaaS, CA mensuel sinon)"}]
5e:["$","p","p-57",{"children":"C'est le KPI roi. Votre business grandit-il ? À quel rythme ?"}]
5f:["$","p","p-58",{"children":[["$","strong","strong-0",{"children":"Pour un SaaS"}]," : MRR (Monthly Recurring Revenue). Simple, clair, actionnable."]}]
60:["$","p","p-59",{"children":[["$","strong","strong-0",{"children":"Pour un e-commerce"}]," : CA mensuel ou GMV (Gross Merchandise Value)."]}]
61:["$","p","p-60",{"children":[["$","strong","strong-0",{"children":"Pour une agence"}]," : CA mensuel facturé."]}]
62:["$","p","p-61",{"children":"Si ce chiffre stagne ou baisse, vous avez un problème. Si il monte, vous êtes sur la bonne voie."}]
63:["$","h3","h3-15",{"children":"KPI #2 : Coût d'acquisition client (CAC)"}]
64:["$","p","p-62",{"children":"Combien dépensez-vous pour acquérir un client ?"}]
65:["$","p","p-63",{"children":[["$","strong","strong-0",{"children":"Calcul simple"}]," : (Dépenses marketing + Sales) / Nombre de nouveaux clients."]}]
66:["$","p","p-64",{"children":"Si votre CAC monte, votre acquisition devient moins efficace. Si il baisse, vous optimisez."}]
67:["$","p","p-65",{"children":[["$","strong","strong-0",{"children":"Attention"}]," : Le CAC seul ne suffit pas. Il faut le comparer à la valeur client (LTV). D'où le KPI suivant."]}]
68:["$","h3","h3-16",{"children":"KPI #3 : LTV / CAC ratio (ou CAC Payback Period)"}]
69:["$","p","p-66",{"children":"Combien gagne-t-on sur un client VS combien on dépense pour l'acquérir ?"}]
6a:["$","p","p-67",{"children":[["$","strong","strong-0",{"children":"Ratio sain"}]," : LTV / CAC > 3. Vous gagnez au moins 3 fois ce que vous dépensez."]}]
6b:["$","p","p-68",{"children":[["$","strong","strong-0",{"children":"Ratio dangereux"}]," : LTV / CAC < 1. Vous perdez de l'argent sur chaque client. C'est insoutenable."]}]
6c:["$","p","p-69",{"children":[["$","strong","strong-0",{"children":"Alternative"}]," : CAC Payback Period (en combien de mois récupérez-vous le CAC ?). Idéal < 12 mois."]}]
6d:["$","p","p-70",{"children":"Ce KPI vous dit si votre modèle économique est viable."}]
6e:["$","h3","h3-17",{"children":"KPI #4 : Taux de rétention (ou son inverse, le churn)"}]
6f:["$","p","p-71",{"children":"Combien de clients gardez-vous ? Combien partent ?"}]
70:["$","p","p-72",{"children":[["$","strong","strong-0",{"children":"Pour un SaaS"}]," : MRR Churn ou Logo Churn (% de clients qui annulent chaque mois)."]}]
71:["$","p","p-73",{"children":[["$","strong","strong-0",{"children":"Pour un e-commerce"}]," : Repeat Purchase Rate (% de clients qui rachètent)."]}]
72:["$","p","p-74",{"children":[["$","strong","strong-0",{"children":"Pour une app"}]," : Retention D7/D30 (% d'utilisateurs toujours actifs après 7/30 jours)."]}]
73:["$","p","p-75",{"children":"Si vous perdez vos clients aussi vite que vous les acquérez, vous avez un seau percé. Votre croissance est impossible."}]
74:["$","p","p-76",{"children":"Un bon business retient ses clients. Un mauvais business les perd."}]
75:["$","h3","h3-18",{"children":"KPI #5 : Taux de conversion du funnel principal"}]
76:["$","p","p-77",{"children":"Quel % de gens qui entrent dans votre funnel en ressortent en tant que clients ?"}]
77:["$","p","p-78",{"children":[["$","strong","strong-0",{"children":"Pour un SaaS"}]," : % de visiteurs qui deviennent clients payants (ou intermédiaire : visiteur → signup → activation → payant)."]}]
78:["$","p","p-79",{"children":[["$","strong","strong-0",{"children":"Pour un e-commerce"}]," : % de visiteurs qui achètent."]}]
79:["$","p","p-80",{"children":[["$","strong","strong-0",{"children":"Pour une app mobile"}]," : % de downloads qui deviennent utilisateurs actifs."]}]
7a:["$","p","p-81",{"children":"Ce KPI vous dit où sont les fuites dans votre entonnoir. Si 1000 visiteurs → 10 signups → 1 client, le problème est clair : votre conversion signup est catastrophique."}]
7b:["$","h2","h2-4",{"children":"Comment construire votre dashboard KPI (en 30 minutes)"}]
7c:["$","p","p-82",{"children":"Vous n'avez pas besoin d'un outil à plusieurs milliers d'euros par mois. Vous avez besoin de clarté."}]
7d:["$","h3","h3-19",{"children":"Étape 1 : Identifiez vos 3 objectifs business prioritaires"}]
7e:["$","p","p-83",{"children":"Posez-vous la question : \"Si dans 12 mois, je ne pouvais accomplir que 3 choses, ce serait quoi ?\""}]
7f:["$","p","p-84",{"children":"Exemples :"}]
80:["$","ul","ul-8",{"children":["\n",["$","li","li-0",{"children":"Doubler notre revenue"}],"\n",["$","li","li-1",{"children":"Réduire le churn de 10%"}],"\n",["$","li","li-2",{"children":"Améliorer notre efficacité d'acquisition"}],"\n"]}]
81:["$","p","p-85",{"children":"Trois priorités max. Pas cinq. Pas dix."}]
82:["$","h3","h3-20",{"children":"Étape 2 : Associez UN KPI par objectif"}]
83:["$","p","p-86",{"children":"Pour chaque objectif, quel est LE chiffre qui indique si vous réussissez ?"}]
84:["$","ul","ul-9",{"children":["\n",["$","li","li-0",{"children":"Doubler le revenue → KPI : MRR"}],"\n",["$","li","li-1",{"children":"Réduire le churn → KPI : MRR Churn %"}],"\n",["$","li","li-2",{"children":"Améliorer l'acquisition → KPI : CAC"}],"\n"]}]
85:["$","p","p-87",{"children":"Trois KPIs principaux. C'est tout."}]
86:["$","h3","h3-21",{"children":"Étape 3 : Ajoutez 2-3 KPIs de support"}]
87:["$","p","p-88",{"children":"Des métriques qui vous aident à comprendre les KPIs principaux."}]
88:["$","p","p-89",{"children":[["$","strong","strong-0",{"children":"Exemple"}]," :"]}]
89:["$","ul","ul-10",{"children":["\n",["$","li","li-0",{"children":"KPI principal : MRR"}],"\n",["$","li","li-1",{"children":"KPIs de support : Nombre de nouveaux clients, Average Revenue Per Account (ARPA)"}],"\n"]}]
8a:["$","p","p-90",{"children":"Vous comprenez mieux pourquoi le MRR monte ou baisse."}]
8b:["$","p","p-91",{"children":"Total : 3 KPIs principaux + 6 KPIs de support max = 9 métriques. Pas 50."}]
8c:["$","h3","h3-22",{"children":"Étape 4 : Créez un dashboard simple"}]
8d:["$","p","p-92",{"children":"Un Google Sheet suffit. Sérieusement."}]
8e:["$","p","p-93",{"children":"Colonnes : Date | KPI 1 | KPI 2 | KPI 3 | ..."}]
8f:["$","p","p-94",{"children":"Vous remplissez chaque semaine ou chaque mois. Vous créez un graphique. Terminé."}]
90:["$","p","p-95",{"children":"Si vous voulez un outil fancy : Google Data Studio (gratuit), Metabase (open-source), ou Geckoboard / Databox (payant mais simple)."}]
91:["$","p","p-96",{"children":"L'important, c'est pas l'outil. C'est la clarté."}]
92:["$","h3","h3-23",{"children":"Étape 5 : Revoyez vos KPIs chaque semaine"}]
93:["$","p","p-97",{"children":"Réunion hebdomadaire de 15 minutes. Vous regardez vos 3 KPIs principaux."}]
94:["$","ul","ul-11",{"children":["\n",["$","li","li-0",{"children":"Ils montent ? Qu'est-ce qui marche ? Comment doubler dessus ?"}],"\n",["$","li","li-1",{"children":"Ils stagnent ? Pourquoi ? Qu'est-ce qu'on teste cette semaine ?"}],"\n",["$","li","li-2",{"children":"Ils baissent ? Alerte rouge. Qu'est-ce qui coince ? Action immédiate."}],"\n"]}]
95:["$","p","p-98",{"children":"Pas de dashboard avec 50 slides. Une page. Trois chiffres. Des décisions claires."}]
96:["$","h2","h2-5",{"children":"Les erreurs fatales à éviter"}]
97:["$","h3","h3-24",{"children":"Erreur #1 : Changer de KPIs tous les mois"}]
98:["$","p","p-99",{"children":"Vous suivez le MRR en janvier. En février, vous décidez de suivre les signups. En mars, le taux de conversion."}]
99:["$","p","p-100",{"children":"Résultat : vous n'avez aucune vision de tendance. Vous ne pouvez pas mesurer les progrès."}]
9a:["$","p","p-101",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Choisissez vos KPIs, tenez-les pendant au moins 6 mois. Analysez les tendances, pas les pics ponctuels."]}]
9b:["$","h3","h3-25",{"children":"Erreur #2 : Suivre des KPIs que vous ne pouvez pas mesurer fiablement"}]
9c:["$","p","p-102",{"children":"Vous décidez de suivre \"la satisfaction client\". OK, comment vous la mesurez ? NPS ? Surveys ? Reviews ?"}]
9d:["$","p","p-103",{"children":"Si la mesure est compliquée, inconsistante, ou nécessite du travail manuel intensif, abandonnez. Ça ne tiendra pas."}]
9e:["$","p","p-104",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Suivez uniquement ce que vous pouvez tracker automatiquement et de manière fiable."]}]
9f:["$","h3","h3-26",{"children":"Erreur #3 : Ne jamais expliquer les variations"}]
a0:["$","p","p-105",{"children":"Votre MRR a baissé de 15% ce mois. Vous le notez. Vous passez à autre chose."}]
a1:["$","p","p-106",{"children":"Erreur. Pourquoi a-t-il baissé ? Churn inhabituel ? Moins de nouveaux clients ? Downgrades ? Saisonnalité ?"}]
a2:["$","p","p-107",{"children":"Si vous ne comprenez pas les variations, vous ne pouvez pas agir."}]
a3:["$","p","p-108",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Chaque variation significative (>10%) mérite une analyse. Creusez. Comprenez."]}]
a4:["$","h3","h3-27",{"children":"Erreur #4 : Optimiser un KPI au détriment des autres"}]
a5:["$","p","p-109",{"children":"Vous devez augmenter les signups. Vous lancez des ads agressives. Les signups explosent. Bravo !"}]
a6:["$","p","p-110",{"children":"Mais le taux d'activation s'effondre (les signups ne sont pas qualifiés). Le churn explose. Vous avez grandi... en mauvaise qualité."}]
a7:["$","p","p-111",{"children":[["$","strong","strong-0",{"children":"Solution"}]," : Regardez toujours vos KPIs en système. Optimiser un KPI ne doit pas casser les autres."]}]
a8:["$","h2","h2-6",{"children":"Le verdict : Moins de métriques, plus de clarté"}]
a9:["$","p","p-112",{"children":"Arrêtez de suivre 50 KPIs. Vous ne les regardez pas vraiment. Vous ne les comprenez pas. Ils polluent votre vision."}]
aa:["$","p","p-113",{"children":"Choisissez 3 à 5 KPIs qui comptent vraiment :"}]
ab:["$","ul","ul-12",{"children":["\n",["$","li","li-0",{"children":"Qui parlent de croissance, de profitabilité, de rétention"}],"\n",["$","li","li-1",{"children":"Qui sont actionnables (vous savez quoi faire s'ils bougent)"}],"\n",["$","li","li-2",{"children":"Qui sont fiables et mesurables automatiquement"}],"\n"]}]
ac:["$","p","p-114",{"children":"Créez un dashboard simple. Une page. Trois graphiques. Clarté maximale."}]
ad:["$","p","p-115",{"children":"Revoyez-les chaque semaine. Comprenez les tendances. Prenez des décisions basées sur ces chiffres."}]
ae:["$","p","p-116",{"children":"Et oubliez les vanity metrics. Vos 10 000 followers Instagram, vos 100 000 visiteurs, vos 5 000 downloads... si ça ne se traduit pas en croissance business, ça ne compte pas."}]
af:["$","p","p-117",{"children":"Le meilleur dashboard n'est pas celui qui a le plus de graphiques. C'est celui qui vous aide à prendre les meilleures décisions."}]
b0:["$","p","p-118",{"children":"Et pour ça, trois bons KPIs valent mieux que cinquante mauvais."}]
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